Printed article and method of making the same



Jan. 10, 1939.

D. J. SEAMAN ET AL PRINTED ARTICLE AND METHOD OF MAKING, THE SAME Filed March 8, 1955 2 Sheets-Sheet 1 SEE ANNOUNCEMENT O PAGE 7 Jan. 10, 1939 D. J. SEAMAN Er AL PRINTED ARTICLE AND METHOD OF MAKING THE SAME 2 Sheets-Sheet 2 Filed March 8, 1935 Howard H. M fca/f Patented Jan. 10, 1939 2,143,247

UNITED STATES PATENT OFFICE PRINTED ARTICLE AND METHOD OF MAK- ING THE SAME David J. Seaman and Howard H. Metcalf, Battle Creek, Mich., assignors, by direct and mesne assignments, to Seaman-Metcalf Incorporated, a corporation of Michigan Application March 8, 1935, Serial No. 9,920

Claims. (01. 270-5) The present invention relates to improvements principles of the invention being applied to a in printed articles and the method of making the printing press showing one arrangement for assame. sociating the auxiliary web with the printed Heretofore in the production of printed articles Webs, 5 such as newspapers and the like it has been the F g. 2 is a plan View Of he diagrammatic -v Y 5 practice to utilize for printing purposes only that resentation shown in Fig. 1 particularly disclosarea of the associated webs defined within subing the manner in which the auxiliary web is fed stantial outer edge and fold line marginal borinto the pr ders. This practice has existed up to the present Fig. 3 is a diagrammatic representation of a m invention partly because of lack of appreciation modified arrangement for associating the auxof the valuable space being wasted for advertising iliary web with the printed webs of the press, purposes and the like and partly due to difficul- Fig. i shows a. printed article having the auxilties connected with the printing of the webs in a iary web united along the unprinted area defining manner giving the results accomplished by the the fold line region,

. present invention. Fig. 5 is a modified form of a printed article 15 An object of the present invention is to inhaving the auxiliary web applied to the outer crease the eiiectiveness and the space available printed web contiguous with the fold line, and

for advertising purposes in newspapers and the Fig. 6 is a plan view of one form of a suitable like. auxiliary web. 1 gr; Anotherobject is to provide a method of in- According to the present invention we propose creasing the space available for advertising purto associate with the printed websin newspaper poses in newspapers and the like which may be presses or the like an auxiliary web which is prefapplied to presses now in operation without erably' united to one or more of the associated making any changes in present printing prac- Webs along the fold line region of the printed tices. article. In the preferred form of the invention Another object is to provide a method of assothe auxiliary web carries printed indicia upon one ciating with the printed webs of a newspaper side and possesses adhesive characteristics upon press or the like, an auxiliary web or webs upon the other enabling the web to be readily attached which desired indicia such as advertisement matto one of the webs being printed upon in the press,

an ter or the like may be carried. As illustrated, in one embodiment, the auxiliary Another object is to provide a method of asweb or tape is being applied to the fold line of sociating with the printed webs of a newspaper the Center W In another embodiment, the press or the like a narrow web or tape having a y b is being pp to the Outer Web upon one side a surface possessing adhesive charand after the associated webs have passed the 5 acteristics when moistened or otherwise treated former Of t e p If d however, the auxand having printed upon the other side advertisiliary We m y e pp to n or r f t ing matter or the like. inner webs and for example may be applied to the A further object is to provide a method of asouter web prior to, or while, passing over the sociating with and applying to printed webs of a, former when it is not convenient to locate the newspaper press or the like, at press speed, a narrequired apparatus belowthe former. Moreover, 4o row web or tape carrying printed matter; the two or more auxiliary webs may be attached to narrow tape being attached along an unprinted the said webs upon opposite sides of the fold line margin of the printed websproper, along the outer side margins or anywhere A still further object is to provide a printed between the margins of the unprinted web as 5 article such as a newspaper or the like having in desired. addition to the conventional printed web, an ad- Referring to the accompanying drawings ditional web located along a normally unprinted wherein several forms of the invention are shown margin; the additional web being adapted to for the purpose of illustration, in Fig. 1, webs l0, carry additional printed matter. [2, l4 and I6 are indicated as coming from the 5U Other objects and advantages residing in the printing rollers (not shown) and being-associated present invention will be hereinafter set forth at the roller l8 for passage over the former 20, all and become readily apparent when the descripas is well known in newspaper presses and the tion and claims are considered in connection with like. At 22 is indicated a roll of auxiliary web theaccompanying drawings wherein or tape 24 which is fed into the press by being LL Fig. 1 is a diagrammatic representation of the .passed around angle bars 26 and 28 and, together as with the web I0, is passed between the idler rolls 30 and 3!. In association with the web it, the auxiliary web 2 3 is assembled with the remaining webs at the top of the former and is folded and delivered with the printed article defined by the webs Ill, I2, 14 and I6.

In one form of the invention, the web 2a is characterized by the fact that one side thereof possesses adhesive properties when subjected to a suitable treatment in the press. For example, the web may be treated upon one side with a suitable adhesive which is normally non-tacky and then moistened in the press by contacting with the transfer roll 32 being supplied with Water from the roll 3% operating in the tank 36. After being moistened the adhesive upon one side of the web 24 will become tacky and will adhere to the web iii as the two webs are passed together between the rolls 39 and 35. Other self suggesting arrangements include applying an ad hesive to the web 2 1 by the transfer roll 32 in lieu of merely rendering tacky in the press a web previously treated with an adhesive or applying an adhesive to the portion of the web iii to which the web 24 is to be adhered. The web 24 may differ from the remaining webs by being relatively narrow, of contrasting color, material, -etc., and may carry any desired indicia which in most cases will be of an attention compelling character suitable for advertising. In Fig. 2 the roll 22 is shown conveniently located to one side of the former and associated structure. It should be obvious that the arrangement shown may be conveniently adapted to presses now in operation.

As more clearly shown in Fig. i, newspapers, for example, are generally printed in two sections 38 and upon the same side of a single web with unprinted marginal outer edge and fold line portions 62 and 44, respectively. The tape 24 is shown superimposed upon the unprinted portion of the web ill along the fold line region 45. As previously stated the web 24 may be advantageously applied along any one or more of the longitudinally extending unprinted areas of the printed web and to any one or more of the associated printed webs of the printed article. As should be readily apparent, the web 24 is conveniently applied to the fold line region of the center web of the folded printed article, which would be the web iii in the arrangement shown in Fig. 1. If desired register mark il may be provided upon the auxiliary web 2t to assure proper alignment of the indicia carried by the web 24 in its associated relation with the printed web.

A modified arrangement is shown in Fig. 3 whereby auxiliary webs 48 may be applied to the unprinted portion upon either and opposite sides of the fold line 59 (see Fig. 5) of the outer web of the printed article, which would correspond to the web it shown in Fig. 1. As in the case of the web 2d, the webs 58 upon being passed over the transfer rolls 52 may be rendered tacky by application of moisture in cases where the webs have been previously treated with an adhesive or may be treated with an adhesive by the transfer rolls 52. With this arrangement application of the auxiliary web or webs takes place at a point beyond the former 28 and before the associated webs 54 pass to the pinch rolls 56 and hence to the folder (not shown).

In practice, if desired, auxiliary webs may be applied to the unprinted area of one or all of the inner webs as well as to the unprinted areas of the outer web of the same printed article. From this it should be readily apparent that the herein disclosed invention materially increases the space available for advertising purposes in newspapers and the like and enables the indicia to, be presented in an elfective manner as in contrasting color, etc. Moreover, it opens the way to innumerable variations in presentation of advertising matter and the like which would be prohibitive, from the cost consideration, if attempted to be carried out upon the printing press along conventional lines. As the auxiliary web or webs are associated with the usual printed webs at press speed, the production of the press is not reduced.

We also wish to anticipate printing upon the auxiliary web as it is being fed into the press. This has the advantage of rendering our proposed method more flexible in certain aspects than in the case where the auxiliary web is printed before the run of the press. The annexed claims have been drawn to include such an arrangement.

The present invention offers, in addition to the indicia carried by the auxiliary web or webs, a further opportunity for effective advertising. If desired, perfume or other highly odorous fluids may be added to the moistening fluid for the auxiliary web, thus fortifying the printed message of manufacturers of perfumes and cosmetics with an appeal to the sense of smell.

Having described our invention what we believe is patentable and desire to protect by Letters Patent is:

l. A method of associating webs in newspaper presses and the like comprising the steps of feeding a plurality of relatively wide webs into the press, printing upon said webs to provide printed areas bordered by longitudinally extending unprinted areas, feeding a previously printed narrow web into said press having adhesive characteristics upon one side thereof, said narrow and Wide webs being coextensive along their associated lengths, said narrow web in width approximating the width of one of said unprinted areas, and uniting said narrow Web to one of said other webs along said unprinted area at press speed.

2. A method of associating webs in newspaper presses and the like comprising the steps of feeding a plurality of relatively wide webs into the press, printing upon said webs to provide printed areas bordered by longitudinally extending unprinted areas, feeding a narrow web into said press, treating said narrow web to render at least a portion of one surface thereof tacky, said narrow and wide webs being coextensive along their associated lengths, said narrow web in width approximating the width of one of said unprinted areas, and uniting said narrow web to one of said other webs along said unprinted area at press speed.

3. A method of associating webs in printing presses and the like comprising the steps of feeding a plurality of relatively wide webs into the press, feeding a relatively narrow web previously printed on one side into said press along with said wide web, said narrow web having the other side thereof coated with a non-tacky adhesive, treating one side of said narrow web in said press to render the adhesive thereon tacky, printing upon said Wide webs to provide printed areas bordered by unprinted areas, and uniting said narrow web to one of said wide webs along an unprinted area thereof, said narrow and wide webs being coextensive along their associated lengths.

4. A method of associating webs in printing presses and the like comprising the steps of feeding a plurality of relatively wide webs into the press, printing upon said webs to provide printed areas bordered by unprinted areas, feeding a relatively narrow previously printed web into said press having one side thereof coated with a non-tacky adhesive, treating said narrow web to render the adhesive thereof tacky and superimposing said narrow web on one of said wide webs prior to association of said wide webs at the top of former, said narrow web being imposed upon said wide web along an unprinted area thereof and being fixed thereto, said narrow and wide webs being coextensive in length and being fed into the press at the same speed. I

5. A method of associating webs in newspaper presses for producing newspapers longitudinally folded and having a narrow printed web disposed contiguously with the fold line, comprising the steps of feeding a plurality of relatively wide webs into the press, printing upon said webs to provide printed areas bordered by unprinted areas along the fold line region, feeding a relatively narrow web previously printed on one side into said press, said narrow web in width approximating the width of the unprinted areas along said fold line region treating said narrow web on the other side thereof to render the same tacky, and uniting said narrow web to one of said wide webs along the unprinted area -contiguous with the fold line region thereof, said narrow and wide webs being coextensive in length.

DAVID J. SEAMAN. HOWARD H. METCALF'. 

